Responsibilities:

The S.E.O. Expert is responsible for managing an organic and paid search marketing strategy to improve rankings and drive traffic to the company website and Clients website. This includes developing a keyword strategy and managing keyword bids, optimising page content, managing site architecture, and monitoring site performance. This individual will also be responsible for reporting insights and analytics to stakeholders, as well as working with marketing to improve the overall customer experience.
S.E.O. Expert
3L To 6L PA
Package
Researching keywords and competitor analysis to determine marketing strategyResearching keywords and competitor analysis to determine marketing strategy
Creating content to drive traffic to websiteCreating content to drive traffic to website
Conducting competitive analysis of website dataConducting competitive analysis of website data
Ensuring websites are optimized for search enginesEnsuring websites are optimized for search engines
Track all SEO campaignsTrack all SEO campaigns
Analysing data to measure success of SEO campaignsAnalysing data to measure success of SEO campaigns
Create a monthly SEO report that includes metrics such as impressions, CTRs, and rankingsCreate a monthly SEO report that includes metrics such as impressions, CTRs, and rankings
Develop an organic search engine optimization (SEO) strategy that aligns with company goalsDevelop an organic search engine optimization (SEO) strategy that aligns with company goals
Manage paid search marketing campaignsManage paid search marketing campaigns
Develop a keyword strategyDevelop a keyword strategy
Optimise content on pages for SEO purposesOptimise content on pages for SEO purposes
Monitor performance of website for potential issues that could impact organic rankingsMonitor performance of website for potential issues that could impact organic rankings
Make recommendations for changes to site architecture that would help improve organic rankingsMake recommendations for changes to site architecture that would help improve organic rankings
Identify opportunities to increase traffic by implementing new SEO strategiesor by increasing paid search spendIdentify opportunities to increase traffic by implementing new SEO strategiesor by increasing paid search spend
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